Privacy Policy
Last Updated: March 22, 2026
CrestlineLife ("CrestlineLife," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services. Please read this policy carefully. By using our services, you agree to the collection and use of information as described in this policy.
1. Information We Collect
We collect information you provide directly to us, including:
- Contact Information: First name, last name, email address, and phone number.
- Financial and Coverage Data: Age range, income range, number of dependents, existing life insurance coverage, occupation, and coverage preferences — as entered through our calculators.
- Communication Preferences: Consent to be contacted, opt-out requests, and do-not-contact status.
- Technical Data: IP address, browser type, pages visited, and referring URLs, collected automatically when you use our site.
- UTM and Marketing Parameters: Source, medium, campaign, and content tags attached to inbound links.
We do not collect Social Security numbers, full financial account numbers, or government-issued ID numbers.
2. How We Use Your Information
We use the information we collect to:
- Match you with licensed insurance advisors who may contact you about products relevant to your profile.
- Calculate and display personalized life insurance coverage gap estimates and retirement tax exposure estimates. These are illustrative estimates only, not financial or insurance advice.
- Send you SMS text messages, emails, and phone calls regarding your inquiry, including follow-up from matched advisors. Message and data rates may apply. Reply STOP to opt out at any time.
- Generate AI-assisted summaries of your profile to help advisors prepare for conversations with you.
- Comply with legal obligations and enforce our Terms of Service.
- Improve our website, detect fraud, and ensure security.
3. How We Share Your Information
We may share your information in the following circumstances:
- Licensed Advisors: We share your contact information and calculator responses with one licensed insurance advisor matched to your profile. Advisors are independent contractors, not employees of CrestlineLife.
- Service Providers: We use third-party service providers to operate our platform, including:
- Supabase (database and authentication)
- Twilio (SMS and phone communications)
- Resend (email delivery)
- Stripe (payment processing for advisor subscriptions)
- Anthropic (AI-generated advisor briefs)
- Calendly / Google Calendar (appointment scheduling)
- Vercel (website hosting)
- Legal Requirements: We may disclose your information if required by law, subpoena, court order, or governmental authority.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
We do not sell your personal information to third-party data brokers.
4. TCPA Consent and SMS Communications
By submitting your information through our calculator, you expressly consent — under the Telephone Consumer Protection Act (TCPA) and applicable state laws — to receive autodialed or prerecorded calls, SMS text messages, and emails at the number and address you provided, from CrestlineLife and matched advisors, regarding insurance products and services.
Consent is not a condition of purchase. You may revoke consent at any time by replying STOP to any text message, clicking unsubscribe in any email, or contacting us at privacy@crestlinelife.com. After opting out, we will honor your request within a commercially reasonable time and will not send additional promotional messages.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Lead records are generally retained for up to 36 months from the date of submission. You may request deletion of your data at any time (see Your Rights, below).
6. Your Rights
Depending on your state of residence, you may have the right to:
- Access the personal information we hold about you.
- Correct inaccurate or incomplete information.
- Request deletion of your personal information, subject to certain exceptions.
- Opt out of the sale of personal information (we do not sell personal information).
- Withdraw consent to SMS and email communications at any time.
To exercise these rights, contact us at privacy@crestlinelife.com. We will respond within 30 days.
7. California Residents (CCPA)
California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete, and the right to opt out of the sale of personal information. As noted above, we do not sell personal information. To submit a CCPA request, contact us at privacy@crestlinelife.com.
8. Cookies and Tracking
We use cookies and similar tracking technologies to operate and improve our website. These include session cookies (required for the site to function) and analytics cookies (to understand how visitors use our site). We do not use advertising or cross-site tracking cookies. You can disable cookies in your browser settings, though some features of the site may not function properly without them.
9. Security
We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. All data is transmitted over HTTPS. Database access is restricted to authorized personnel and service accounts only. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
10. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn we have collected information from a child under 18, we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our services after any changes constitutes acceptance of the revised policy.
12. Contact Us
If you have questions about this Privacy Policy or your personal information, please contact us:
CrestlineLife
Email: privacy@crestlinelife.com